Brown Sales Acquires ‘Sweetwater Trading Company’ from Big House Furniture

“Twilight Canoeing,” an artistic throw pillow created by the Sweetwater Trading Company.

Brown Sales has acquired the Sweetwater Trading Company division of Big House Furniture (8508 Fairway Place, Middleton, WI 53562). The acquisition was finalized on Thursday, December 29, 2022.

Brown Sales has provided cutting and sewing services to Big House Furniture in support of the Sweetwater product line since 2017. John Meloy, owner of Big House Furniture, described the sale as “an obvious fit.”

“We have worked with Brown Sales for several years now and they do outstanding work. With their skills, capabilities, production capacity, and familiarity with the Sweetwater pillows, we know they are a great fit to take over the Sweetwater Trading Company,” Meloy said.

“John and I have discussed this idea for a few years now,” commented Ross Brown, Vice President at Brown Sales. “There was never a rush, but when John was ready to retire, we knew we would be ready to take over this product line. Our whole team is excited that this day has now arrived.”

“Yellow Lab,” an artistic throw pillow created by the Sweetwater Trading Company.

The Sweetwater Trading Company brand comprises high-end artistic leather and faux-leather throw pillows. Each pillow includes artwork (always printed on real leather) surrounded by a leather or faux-leather frame. Thousands of artistic images are available for printing. Popular artwork themes include golf, fishing, lake and lodge, the great outdoors, dogs, ski country, the American west, Americana, and Christmas. Companies may also contract with Sweetwater Trading Company to create custom throw pillows with their own artwork and logos.

“The opportunities are endless for this product line,” says Brown. “We are excited to first faithfully serve our existing Sweetwater customers and to then explore new opportunities in the future. At every step, our commitment to quality, service and responsiveness, and cheerfulness as we interact with our customers remains paramount.”

“Rainbow Trout,” an artistic throw pillow created by the Sweetwater Trading Company.

Founded in 1970, Brown Sales is a family-owned and operated industrial sewing company located in Fitchburg, Wisconsin (just minutes away from Big House Furniture). In addition to building Sweetwater Trading Company pillows, Brown Sales serves many other industries, including medical, on demand. It also manufactures a proprietary line of high quality bean bag chairs.